PRIVACY POLICY
Last Updated: September 4, 2026
This Website and its content are owned by Lexie Penichet & Penichet Productions LLC (“Company,” “we,” “us,” or “our”). “You” refers to a visitor, customer, client, or other user of lexiepenichet.com and our related programs, products, services, communications, and online communities (collectively, the “Services”).
This Privacy Policy describes how we collect, use, process and distribute your information, including Personal Data (as defined below) used to access this Website. We will not use or share your information with anyone except as described in this Privacy Policy. The use of information collected through our Sites shall be limited to the purposes under this Privacy Policy and our Terms of Service to customers.
Please read this Privacy Policy carefully. We may update it from time to time. If we make material changes, we will provide notice by email, through a prominent notice on our Website, or as otherwise required by applicable law.
Use of any personal information or contribution that you provide to us, or which is collected by us on or through our Website or its content is governed by this Privacy Policy. By using our Website or its content, you agree and consent to this Privacy Policy. If you do not agree with our Privacy Policy, your choice is to not use our Website.
Information We May Collect
We collect personal information from you so that we can provide you with a positive experience when utilizing our Website or content. We will only collect the minimum amount of information necessary for us to fulfill our obligation to you. We may collect:
A name and an email address so we can deliver our newsletter to you - you would be affirmatively consenting to this by providing this to us in our contact forms.
Billing and transaction information, such as your name, billing address, purchase details, and payment status. Payment-card and account information is generally collected and processed directly by third-party payment processors such as Stripe, PayPal, or the payment processor integrated with our checkout platform, rather than stored by us in full.
A name and an email address if you complete our contact form with a question. We may send you marketing emails with your consent or, where permitted by law, based on our legitimate interest in responding to your contact or providing related information.
A telephone number and records of your SMS consent and messaging preferences when you affirmatively opt in to text messages or provide a number for service-related communications.
Program, application, and client information, including answers submitted through forms, business information, goals, communications, support requests, attendance, progress, feedback, testimonials, results, and information you choose to share through Telegram, Google Meet, email, direct messages, surveys, or other program channels. Audio or video recordings, images, names, voices, likenesses, and screenshots may also be collected when you participate in recorded sessions or voluntarily submit content, subject to our agreements and applicable notice or consent requirements.
Information from you from a co-branded offer. In this case, we will make clear as to who is collecting the information and whose privacy policy applies. If both / all parties are retaining the information you provide, this will also be made clear as will links to all privacy policies.
The information described above (“Personal Data” or “personal information”) is generally provided voluntarily. Depending on the context and applicable law, we process it with your consent, to perform a contract with you, to comply with legal obligations, or for our legitimate business interests. You may opt out of marketing or submit a privacy request by contacting us at [email protected]. Certain information may be retained when required for legal, contractual, fraud-prevention, tax, accounting, or recordkeeping purposes.
If you choose not to provide us with certain Personal Data, you may not be able to participate in certain aspects of our Website or content.
Other Information We May Collect:
Anonymous Data Collection and Use
When you use our Website or Services, we and our service providers may automatically collect device and usage information, including your IP address, browser type, device identifiers, operating system, referring and exit pages, pages viewed, links clicked, dates and times of access, approximate location derived from IP address, and interactions with emails or advertisements. Some of this information may be personal information under applicable law. We use it to operate and secure the Website, understand usage, improve our Services, prevent fraud, measure marketing performance, and personalize content and advertising.
Use of "Cookies"
We and our service providers use cookies, pixels, web beacons, tags, local storage, and similar technologies. These technologies may be essential to Website operation; remember settings and preferences; measure Website, email, and advertising performance; detect fraud; and support analytics, retargeting, and interest-based advertising. We use or may use Google analytics and advertising technologies and Meta technologies, including the Meta Pixel, to understand activity, measure conversions, create custom or lookalike audiences where permitted, and show advertisements on other websites or platforms. These providers may collect or receive information from our Website and combine it with information from other sources according to their own privacy policies.
You can manage cookies through your browser settings and any consent-management tool made available on our Website. Where required by law, we will request consent before using nonessential analytics or advertising technologies. Disabling cookies may affect Website functionality. You may also have rights to opt out of targeted advertising or certain disclosures of personal information, as described below.
What We Do With Information We Collect
We may use personal information to provide and administer the Services; create and manage accounts; process purchases, payments, refunds, and collections; deliver programs and customer support; communicate about transactions, accounts, events, programs, and policy changes; send marketing when permitted; personalize content; operate Telegram communities and Google Meet sessions; analyze Website and campaign performance; create and measure advertising audiences; secure our systems; prevent fraud; enforce agreements; comply with legal obligations; and carry out purposes disclosed when information is collected. We do not use solely automated decision-making that produces legal or similarly significant effects unless disclosed and permitted by applicable law.
We do not sell personal information for money. Our use of advertising pixels and audience tools may, however, be considered “sharing,” “targeted advertising,” or a “sale” under certain privacy laws even when no money is exchanged. Where applicable, you may opt out as described in the Privacy Rights section below.
Contact You
We may contact you with information that you provide to us based on these lawful grounds for processing:
Consent. We may contact you if you give us your clear, unambiguous, affirmative consent to contact you.
Contract. We will contact you under our contractual obligation to deliver goods or services you purchase from us.
Legitimate Interests. Where permitted by law, we may contact you or process information when doing so is reasonably necessary for our legitimate business interests, such as responding to an inquiry, providing related information after you register for a training, improving our Services, preventing fraud, or marketing similar offerings. We will provide a way to opt out of marketing communications and will obtain consent when applicable law requires it.
Process Payments
We and our third-party checkout and payment processors use transaction and billing information to process purchases, administer payment plans, prevent fraud, issue refunds when applicable, and maintain legally required records. Payment processors handle payment credentials according to their own privacy and security practices.
Targeted Social Media Advertisements
We may use the data you provide to us to run social media advertisements and / or create look-alike audiences for advertisements.
SMS/Text Messaging
If you separately and affirmatively opt in to receive text messages, you agree to receive recurring SMS/text messages from or on behalf of Lexie Penichet & Penichet Productions LLC at the mobile number you provide, including through an automatic telephone dialing system or other automated technology where permitted. Service-related messages may include account, purchase, program, event, or scheduling updates. Promotional messages may include marketing offers, reminders, and information about our products or Services. Consent to receive marketing texts is not a condition of purchase.
Participation is voluntary. We do not charge for the messaging service, but message and data rates may apply, and you are responsible for charges imposed by your wireless provider. Message frequency varies.
You may opt out at any time by replying STOP or using an unsubscribe link where available. You may receive a one-time confirmation, after which no further messages will be sent through that messaging program unless you initiate them or opt in again. Reply HELP for assistance when that functionality is available, or contact [email protected]. If you subscribe separately to more than one messaging program, you may need to opt out of each program separately unless applicable law requires otherwise.
We may change any short code or telephone number we use to operate the service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number. To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the service, any errors in such information, and/or any action you may or may not take in reliance on the information or service.
Share with Third Parties
We may disclose personal information to service providers and contractors that support our operations, including website and course hosting providers, email and SMS providers, customer-relationship and form tools, scheduling and video-meeting providers, community platforms, payment and checkout processors, analytics providers, advertising platforms such as Google and Meta, fraud-prevention providers, professional advisors, and affiliates or contractors who need the information to perform services for us. We may also disclose information when reasonably necessary to comply with law, respond to lawful requests, protect rights and safety, investigate fraud, enforce our agreements, or complete a merger, financing, sale, reorganization, or transfer of all or part of our business. These third parties process information under their own terms or under agreements with us, as applicable.
Viewing by Others
Note that whenever you voluntarily make your Personal Data available for viewing by others online through this Website or its content, it may be seen, collected and used by others, and therefore, we cannot be responsible for any unauthorized or improper use of the information that you voluntarily share (i.e., sharing a comment on a blog post, posting in a Telegram group that we manage, sharing details on a group coaching call, etc.).
Submission, Storage, Sharing and Transferring of Personal Data
Personal Data that you provide to us is stored internally or through a data management system. Your Personal Data will only be accessed by those who help to obtain, manage or store that information, or who have a legitimate need to know such Personal Data (i.e., our hosting provider, newsletter provider, payment processors or team members).
Because we are located in the United States and use service providers in multiple countries, personal information may be processed in countries other than the one where you live. Where applicable law requires a transfer mechanism, we rely on recognized adequacy decisions, contractual safeguards such as standard contractual clauses or the UK International Data Transfer Agreement/Addendum, or another lawful transfer mechanism. Where consent is an available and appropriate basis, we may request it separately.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including providing Services, maintaining accounts and transaction records, resolving disputes, enforcing agreements, preventing fraud, and satisfying legal, tax, accounting, and reporting obligations. Retention periods vary according to the nature of the information and our legal and operational needs.
Confidentiality
We aim to keep the Personal Data that you share with us confidential. Please note that we may disclose such information if required to do so by law or in the good-faith belief that: (1) such action is necessary to protect and defend our rights or property or those of our users or licensees, (2) to act as immediately necessary in order to protect the personal safety or rights of our users or the public, or (3) to investigate or respond to any real or perceived violation of this Privacy Policy or of our Disclaimer, Terms and Conditions, or any other terms of use or agreement with us.
Passwords
To use certain features of the Website or its content, you may need a username and password. You are responsible for maintaining the confidentiality of the username and password, and you are responsible for all activities, whether by you or by others, that occur under your username or password and within your account. We cannot and will not be liable for any loss or damage arising from your failure to protect your username, password or account information. If you share your username or password with others, they may be able to obtain access to your Personal Data at your own risk.
You agree to notify us immediately of any unauthorized or improper use of your username or password or any other breach of security. To help protect against unauthorized or improper use, make sure that you log out at the end of each session requiring your username and password.
We will use our best efforts to keep your username and password(s) private and will not otherwise share your password(s) without your consent, except as necessary when the law requires it or in the good faith belief that such action is necessary, particularly when disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to others or interfering with our rights or property.
Accessing, Updating, or Deleting Your Personal Data
Your privacy rights depend on where you live and the laws that apply. As described in the International Privacy Rights section below, you may have rights to access, correct, delete, restrict, object to, or obtain a portable copy of certain personal information; withdraw consent; opt out of certain advertising or disclosures; or complain to a supervisory authority. To submit a request, contact [email protected]. We may need to verify your identity, and legal exceptions may permit or require us to retain certain information.
You may unsubscribe from marketing emails at any time through the unsubscribe link in those communications. If you have questions or experience problems unsubscribing, contact [email protected].
Security
We take commercially reasonable administrative, technical, and organizational measures to protect Personal Data from misuse, loss, disclosure, alteration, or unauthorized access. We cannot guarantee absolute security. If a data breach occurs, we will provide any notices required by applicable law within the legally required timeframe.
Anti-Spam Policy
We maintain an anti-spam policy and provide a way to opt out of marketing emails through the unsubscribe link included in those communications. We do not sell or rent your email address for money. We may disclose it to service providers that process email, customer-support, analytics, advertising, or related services on our behalf, as described in this Policy.
Third Party Websites
We may link to other websites on our Website. We have no responsibility or liability for the content and activities of any other individual, company or entity whose website or materials may be linked to our Website or its content, and thus we cannot be held liable for the privacy of the information on their website or that you voluntarily share with their website. Please review their privacy policies for guidelines as to how they respectively store, use and protect the privacy of your Personal Data.
Children’s Privacy
Our Website and Services are intended for adults age 18 and older and are not directed to children. We do not knowingly collect personal information from children under 13 in the United States or from children below the applicable age of digital consent in another jurisdiction without legally required authorization. If we learn that we collected such information contrary to applicable law, we will take reasonable steps to delete it. If you believe a child has provided personal information to us, contact [email protected].
International Privacy Rights
Depending on where you live and subject to applicable exemptions, you may have rights to request access to, correction of, deletion of, or a portable copy of personal information; restrict or object to certain processing; withdraw consent; opt out of targeted advertising, certain profiling, or certain disclosures treated as a sale or sharing; and lodge a complaint with a data-protection or supervisory authority. Residents of the European Economic Area, United Kingdom, and other covered jurisdictions may also ask about the lawful basis for processing and safeguards used for international transfers. Where required, you may appeal our denial of a privacy request by replying to our decision and stating that you wish to appeal.
To exercise a privacy right, contact [email protected] and describe your request and jurisdiction. We may take reasonable steps to verify your identity and authority. Authorized agents may submit requests where permitted by law, subject to verification. We will not discriminate against you for exercising applicable privacy rights. Some requests may be denied or limited when an exception applies, including when information must be retained to complete a transaction, comply with law, prevent fraud, protect rights, or establish or defend legal claims.
Where required by applicable law, we will provide an effective method to opt out of targeted advertising or disclosures treated as a sale or sharing and will recognize legally required browser-based opt-out preference signals. Because the Company is established in the United States, individuals outside the United States should understand that their information may be processed in the United States. Where appointment of a representative in the European Economic Area or United Kingdom is legally required, we will provide the representative’s contact information in this Policy or through an applicable notice.
Notification of Changes
We may use your contact information to notify you of material changes to this Privacy Policy or, when requested or otherwise permitted, to send information about us. We may revise this Policy from time to time and will update the “Last Updated” date when we do. Continued use of the Website or Services after an updated Policy becomes effective is subject to the updated Policy to the extent permitted by law. If we make material changes, we will provide notice by email, through a prominent Website notice, or as otherwise required by applicable law.
Data Controller and Processors
For purposes of applicable data-protection law, Lexie Penichet & Penichet Productions LLC is generally the controller of personal information collected for its own purposes. We engage service providers and processors for technical, operational, payment, communication, analytics, advertising, and organizational purposes. Questions or requests may be sent to [email protected].
