Whole Mother Level is a Business and Identity Transformation program for mother entrepreneurs who want to build a business that aligns with your vision for motherhood and scale your revenue to 6-7 figures— taking your biz & your life to a WHOLE MOTHER LEVEL

This 6 month, results-driven program pairs practical business strategy, personalized support, and the identity transformation that takes you from struggling, split-brained mom + business owner (trying to be everything to everyone) to thriving mother entrepreneur who does BOTH powerfully—adding 6 figures of annual income without sacrificing your family.

WHOLE

LEVEL

MOTHER

perfect for coaches, online businesses, and service providers

My current clients were just like you

🆘 Wasting your life away chained at a desk building someone else's dream until your business gets up and running OR you built a business that turned into another job because you’re working 24/7 just to pay the bills.

🆘 Posting trends and copying other people’s social media posts because, if you’re being honest, you really have no idea what you’re doing when it comes to marketing and creating content that attracts and converts your ideal clients– and you’re frustrated because you see other people doing it but you don’t understand the “formula”

🆘 Adding in new offers hoping it will solve your sales problems while avoiding sales calls like the plague because you freeze up when it’s time to ask people for money, and when you do get on the phone, you’re lowering your prices to meet their budget bc…bills

🆘 Waking up at 3am because you’re stressed out about money, wondering where your next sale is coming from, and questioning if you’re actually going to make it in business or if you should just go back to a 9-5.

🆘 Second guessing everything you’re doing and comparing yourself to everyone in your industry instead of trusting your intuition and moving from a place of clarity, confidence, and conviction.

🆘 Tired of piecing together 73 strategies from different coaches and programs because everyone says something different and you’re not sure what’s right, what’s wrong, or how it all fits together instead of working with one coach who brings lucidity to your business and a logical plan for consistent, reliable sales with sustainable systems that feel amazing and are fun to execute.

At the same time, you know you’re capable, you’re good at what you do, and you’re willing to learn and implement whatever it takes to bring in consistent $20k+ months with a business that allows you to live the life you want instead of your business owning your life.

You’re not afraid to work, and you’re not looking for an easy way out, you just want predictability in your income and flexibility with your schedule. 

This is exactly where I come in

There are a million and one business coaches to choose from, so what makes me different?

While most “business coaches” have never even ran a business outside of internet marketing, I built two separate businesses and sold over 2 million dollars in high-ticket sales BEFORE I started coaching– and I did it all with no fall-back income or start-up capital while being pregnant or nursing for 7 years straight. 

From 2009-2017, I grinded my life away as a single mother often working two jobs to make ends meet. I day-dreamed of owning my own business for years but always convinced myself it was unrealistic until I hit my breaking point at the intersection of mom guilt, capped salaries, tyrannical bosses, and a divine epiphany that the version of "success" us women have been sold is a lie.  

I believe women are called to build, create, lead, solve problems, sow into others, contribute, generate wealth, and make an impact, but I also believe we were created for motherhood, meaningful family connection, and a life that isn't constantly divided between competing priorities. We are designed to do both, but not in a cubicle away from our families for 50 hours per week.

So in 2018, I left my corporate job, scaled my first business to $100k in one year, and maintained $250k annually until that business no longer fit the life I wanted. Then built my second business, a creative marketing agency, and scaled it to $300k in 18 months. 

Through my agency, I realized that teaching and mentoring other women to experience the same success I have had is what I was put on this earth to do, so I restructured the format, expanded my services, and founded RICH AS A MOTHER. 

meet your mentor:

Lexie Penichet

Wife, mother of 4, and former teen mom turned 7 figure entrepreneur with over a decade of experience in marketing, high ticket sales, brand building and business execution.

In addition to the curriculum, you also get: 

it doesn't stop there

Live weekly calls on Wednesdays at 2pm with Lexie for direct, customized coaching and material reviews. These calls are not full of fluff or vent sessions. They are organized, productive and well execute calls where you'll get the answers & coaching you need



Immediate action steps for getting your next 5 clients NOW, not at the end of the program, so you can start making money asap



Access to The Motherhood Membership where I drop 5 new mindset and strategy trainings every week 



All new micro offers, trainings, curriculum additions and updates I drop while you're in the program



Templates and workbooks to maximize your implementation and retention


Private community of supportive women who are doing the same as you- find referrals, ask questions about life and motherhood

Marketing and sales psychology, buyer behavior, building a brand that attracts your ideal clients and solidifies you as the top choice in your industry, content messaging that communicates your expertise and converts high-ticket clients, offer suites that scale to support your income goals— without spending hours on sales calls, posting & praying it works (only to get 204 views), and spending every waking hour at your desk because you’re chasing 100s of new clients all the time. 

TRANSFORMING YOUR IDENTITY INCLUDES:

I give you 100% of the strategies you need to be successful:

Your mindset is 80% of the equation when it comes to running a sustainable, profitable company while simultaneously killing it on the home-front as a mother– one without the other will have you stressing and failing, so in this program you will master both the practical strategies required for a profitable business AND the mindset/identity of a woman who is confident, magnetic, and capable of changing the trajectory of your family’s life through entrepreneurship and wealth building without looking back and realizing you traded their childhood for “success”.

But strategy isn’t everything– 

Reprogramming your mind around what’s truly possible in your business and getting your brain to align with your business goals 


Solidifying deeply rooted conviction for what you’re doing, why you’re doing it establishing a clear vision for both your business and your life


Daily practices that enable you to become the person you need to be both mentally and physically and maximize your self-confidence which transcends into every area of your life bringing you more money and more happiness. 


Leadership, grit, determination, discipline, and resilience required to thrive in business and motherhood at the same time, taking your life to consistent WHOLE MOTHER LEVELS

One of several things that makes WHOLE MOTHER LEVEL different than ANY other business education program is that I go hard on helping you build an evocative, set-apart BRAND and making sure you actually execute in your business, not just sit on information; therefore, you also get:

BUT that's not all

🔥 A 5-page fully customizable Showit Website Template from my template library

🔥 Training Videos on how to use Showit, import your template, and customize your website on your own

🔥 My Website Copy Coach- an AI customGPT tool designed to help you write your website copy based on my unique framework used in my agency

🔥 Access to recommended designers and developers that can customize your template for you at a low hourly rate if you decide you want additional support 

(this alone is a $5,000 value)

I left my job in 2017 and scaled my business to 6-figures in 1 year without any fall-back income, start-up capital, or college education.

Since then I've:

THIS IS THE WORK THAT TOOK ME FROM broke single mom to 7 figure entrepreneur

Scaled my first business to $250k annually


Hired my husband to work for my company full time


Built a second, more life-aligned business from the ground up and made $300k in 18 months


Bought a house, paid off 3 cars, and fully supported my family for 8 years on my business' income (and lots of vacations)


Put my daughter in private school, birthed 3 more children and kept them home with me (& family) until age 3


Helped hundreds of clients build successful brands and scale to $10k, $20k, $50k, and $100k+ months


Built a 3rd business projected to make $300k in year one and $500k in year two


Built and ran multiple businesses before coaching unlike many "coaches" in the industry who learned internet marketing and have never actually ran a business

Every month you delay mastering these skills and operating in your current identity is another month of stressing about your business, leaving revenue on the table, and missing out on the life you know you're meant to live.

It's time to decide, will you bet on yourself and build your RICH life?